Wednesday 21 March 2012

Report: IMPACT - REACH FIGURES AT RED RIBBON EXPRESS 2012

Mobilisation before the arrival of RRE:

Mobilisation was conducted by various means to gather large crowds for the arrival of the Red Ribbon Express. There were street plays, NGO stalls and banners at railway stations, newspaper advertisements and a press conference resulting in newspaper articles to promote RRE.



During the RRE exhibition at CST on March 14 & 15, 2012:

There were a number of 10225 people who visited the Red Ribbon Express over two days. Out of these, the maximum number of people was in the age group of 15 and 49.



On March 14, 5,806 people (both men and women) between 15-49 years visited the Red Ribbon Express.

On March 15, 3,511 men and women in the age group of 15-49 visited the Red Ribbon Express.



Training conducted during RRE:

HIV/AIDS training was conducted in Coach No. 5 of the Red Ribbon Express. Three batches of 60 participants underwent interactive training sessions on both days (6 batches in all) informing them about HIV/AIDS transmission, prevention and services, particularly those available in their own vicinity. The participants included police, NCC cadets, nursing students, Anganwadi workers, truckers & ANM.

Training Sessions being conducted. 1. For Police; 2. Anganwadi workers; 3. Police women; 4. NCC Cadets

A sample of participants from each batch were administered a Pre & Post test questionnaire to assess the impact of the training sessions. The key indicators assessed during this evaluation included knowledge about HIV transmission, prevention and services.

6 sessions of training for 2 hours each

Counselling & Testing figures:

Counselling & Testing for HIV/AIDS was conducted at Coach No. 6 of the Red Ribbon Express as well as the Shakti Van parked at CST.

Shakti Clinic van at CST - for counselling & testing



Blood Donation figures during RRE:



Post RRE…  the outreach continues:

The Red Ribbon Express is not only a symbol of hope for the eradication of HIV/AIDS through knowledge dissemination but it also seeks to inform people about the various HIV/AIDS prevention, treatment and care related services that are readily accessible in this country.

MDACS continued its outreach activities even after the RRE left the city. It did so by promoting its newly launched ‘Shakti Clinic – HIV/AIDS Salah Kendra’.

Shakti stands for empowerment. It is repositioned as a counseling center where users will be given correct information that will transform their fear of testing and the fear of HIV into a positive feeling of empowerment. With this counseling and the option of available testing and treatment services, the user is assured that life is not over for him.

Even after the Red Ribbon Express leaves the city on March 15, outreach activities to promote prevention and service access - Shakti Clinic will continue.

Key forms of media to be used are:

Newspaper Advertisements and features
Radio Promotions
Street Plays
Transportation - Shakti stickers on auto rickshaws and taxis, Shakti posters at Railway stations
Shakti Clinic boards on residential society gates
Shakti stickers in public toilets

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