NOVEMBER 2011
1. Economic Times Condom Story
MDACS initiated a story on the condom market of India and Maharashtra with Economic Times. We coordinated with Dr. Harish Pathak for the figures of the players in the condom market and the same was shared with a journalist. The story appeared nationally in both the print version and online version of Economic Times. NACO was prominently mentioned in the article as the figures were sourced from them.
MDACS had also initiated a story with Economic Times Brand Equity for ‘Condom Mera Dost Campaign’. Questions for the same had been shared with client and creative agency of client. The story had appeared online.
2. World AIDS Day
A press release was drafted regarding the events surrounding the WORLD AIDS DAY 2011 to be shared with the media
As per the revised plan of action, prevalence figures were shared with Times of India for an exclusive article
The said Press Release was translated in Marathi and was disseminated to mass media for creating awareness.
3. Women Empowerment Campaign
A press release was drafted regarding the events surrounding the Women Empowerment Campaign to be shared with the media
As per the revised plan of action, prevalence figures were shared with Times of India for an exclusive article
The said Press Release was translated in Marathi and was disseminated to mass media for creating awareness.
DECEMBER 2011
1. AIDS Advocacy Workshop – MAVIM
MDACS put together a press release with a lot of information about the AIDS Advocacy Workshop (MAVIM). After identifying the women’s magazines and journals, the press release was shared with them, to be published in the respective magazines and journals.
IMPACT
• Two exclusive stories in Times of India for AIDS initiatives
• Stories for AIDS prevalence and campaign were covered in leading regional and English publications such as Lokmat, Sakal, Punyanagari, Mumbai Mitra, Mumbai Samachar, Maharashtra Times, Janmabhoomi, Navshakti, Navbharat, Pudhari, Saamna, Loksatta, Times of India, Hindustan Times, DNA, Indian Express, Free Press Journal, Asian Age and Mid-Day amongst others
• The articles reached out to as many as 1,40,87,425 people (One crore, forty lakhs, eighty seven thousand, four hundred and twenty five people).
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