Report: BLOOD DONATION LAUNCH

Blood Donation Van

BLOOD DONATION VAN

The spanking new Blood Donation Van was inaugurated and flagged off on June 14, 2011 from the MDACS premises by Dr. S.S. Kudalkar, Project Director, MDACS and Dy. Municipal Commissioner, MCGM. The press was invited for the event while a PR drive was initiated around the event including FB & Twitter to encourage Young Mumbai to donate blood. During the launch at MDACS, the employees from MDACS, MSACS & AVERT Society came forward to donate blood. Over 40 donors from the 3 societies donated blood on World Blood Donor Day itself.

It was a pleasure to see the societies promoting the cause of Blood Donation were themselves donating blood and set an example for the others.

From the 15th of June onwards the state-of-the-art van roamed the streets of Mumbai to raise awareness among the public as well as to promote donation of blood.

There were volunteers with the van that gave certificates reading 'Thank You Mumbai' with the list of blood banks to the public. When enquired about why they were being thanked, they were told that they were thanked for donating blood and then led to the van. This was a take from the TVC of the little thalassemia girl. They could either donate blood in the van or keep the certificate (with the blood bank address) and donate in the blood bank.

Gift Certificate

While the Blood Mobile was thoroughly utilized for the blood donation drive during the World Blood Donor Month, it will continue to do the good work by getting around Mumbai throughout the year.

During this month, the Blood Mobile carried out donation activities at strategic locations in Mumbai such as:

• Bandstand, Carter Road, Mahim Church and more, where crowds come together
• Shopping Malls
• BPOs / Corporate Parks
• Centre One Mall

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