Monday, 22 August 2011

Report: MAKE A FRIEND FOR LIFE “CONDOM”



Objective:

The youth, especially those living in Mumbai are quite open to the idea of sex. They do not shy away from talking about sex and also acting on it. The objective of this activity is to promote Safe Sex and hence Normalisation of Condoms.

Thought process:

Today’s youth is very attached to his/her friends. The relationship that they revere amongst everything is friendship. You can say that the key driving forces in their lives are their peers.

Many companies use this attitude of the youth to promote their products. Like for example, mobile service providers come up with promotions like extra talktime, free SMSs and Group Schemes to get the attention of youth.




Social Networking is another activity that goes well with youth. Hence, the popularity of facebook, twitter and more.






Rang De Basanti is a film made for friendship. The main characters in the film are college students who are ready to give their lives for their friends, literally.










Strategy:

So you get the youth to involve their friends in Condom Promotion – a simple and effective strategy. Based on above thought process, a concept was created called “making a friend for life”

And that’s how CONDOM MERA DOST came about.

HOW TO MAKE FRIENDS WITH 'CONDOM'?
Use of popular new media targeting youth

Mobile - youth in Mumbai spend 24/7 on their mobile phones.
Facebook - The above are cost effective media used by youth day in and day out. Studies say that the average youth in Mumbai spends about 4 hours on facebook every day.

Agents:

100 Red Ribbon Clubs were roped in to conduct the activity at 100 college locations.

Every college conducted the activity on August 12, 2011 outside their college campus, thereby reaching out the youth at large – even those in the locality, other than the students.

Activity specific training:

The students were called in batches of fifty – 2 representatives from each college. A total of 200 students from 100 colleges were trained in four separate sessions.

They were trained with the help of a step-by-step powerpoint presentation on MDACS premises.

The High Five or the 5 steps to friendship:

Poster put up at Colleges
Click pictures with your new friend (Condom)
LIKE Condom Mera Dost fanpage on facebook
Upload your pictures with him on the fanpage and tag yourself
Send an SMS to your friend
Write a message with him

Execution – How to make friends with Condom:

Step 1 - Click pictures with your new friend


RRC student put up the condom board outside the college
RRC student carried a placard, went to youth and spoke about friendship and ABC (Abstinence, Be faithful, use Condoms) approach
RRC student encouraged every youth in the area to click a picture with the condom board and support the cause
RRC member made a note of the name of the youth


Step 2 - Add your friend on facebook


Name of the facebook community is Condom Mera Dost
RRC member asked the youth to log on to facebook and search for ‘Condom Mera Dost’ fanpage and ‘LIKE’ the fanpage
Chits of paper were made with the words Search for Condom Mera Dost on facebook and LIKE the page
These were distributed to a number of youth all around the area of the colleges.


Step 3 - Upload picture, tag the picture


RRC member ensured that there was a laptop available at the venue along with internet facility.
RRC member created a picture folder under the college name on the Condom Mera Dost fanpage on facebook.
RRC member uploaded the pictures taken on to this folder and tagged each youth’s name to his pictures with the Condom Board.


Step 4 - Send an SMS to your friend


RRC member encouraged the students to send the SMS <myfriend> to 53636 and get messages / updates / jokes from his new friend (Condom)
This brought about a deluge of SMSs, jokes, factoids about Condom for free over a period of one month
RRC member ensured that the students sent such an SMS
Students who were keen to know were told that the cost of the SMS was just Rs. 3


Step 5 - Write in your friend’s autograph book


RRC members encouraged the students to create a Graffiti Wall with cardboard and chart papers.
They asked the students to write messages / slogans about his new friend (Condom) on the Graffiti Wall.
The wall was given the title “Make a Friend for Life”.


Impact:


1. 100 colleges participated in this programme. Both students and the professors were totally involved in the activity. Many of the colleges conducted the programme outside their premises encouraging many outsiders to join the fray. It was great to see that students were very open to this concept thus Normalising the Condom.
100 colleges participated in this event on International Youth Day

2. 637 members joined the fanpage CONDOM MERA DOST on facebook. Loads of pictures were added by college students that were sent to their friends, thus creating a bigger exposure.

Screenshot of Facebook page CONDOM MERA DOST

3. Over 500 people registered in the SMS community for the messages. Over a period of one month, each day, messages were sent to these people on condom facts, jokes etc. the effect was viral as they in turn sent these jokes, factoids, etc. to their friends.


4. Every person who clicked a picture with the Condom Board wrote on the Graffiti wall that is on display at the various colleges. The message continues to reach youth even after the activity.

Graffiti Wall
Coverage of the Event in Newspapers, both English and colloquial:







Friday, 19 August 2011

Report: IVRS ACTIVITY FOR CONDOM PROMOTION

Tissue Paper at Bars

Objective:

In the financial year 2011-12, MDACS has been keen to use innovative ideas through which awareness can be brought about on a large scale. As per NACO guidelines, Condom Promotion Activity is one of the most important campaigns. This is because one of the major reasons for contracting HIV/AIDS is unsafe sex.


Problem:

The transmission of the HIV virus is largely due to unprotected sexual intercourse. Risky behaviour in the context of HIV/AIDS may not be much different from engaging in unhealthy and irresponsible sexual activity. Unless we understand Sexuality in its complexity, our effort to fight HIV/AIDS and mitigate its impact will yield very limited results.  It is quite difficult to find out the high risk behaviour of any particular person.

Strategy:

Considering the impact of high risk behavior, it was proposed to use the following tactic to bring about awareness to those who could probably be involved in risky behaviour.

A number of advertisements appear in newspapers in the form of classifieds. These are often published targeting those who are keen to find random sexual partners. It is obvious that those who are keen to use these contacts are also those people who indulge in sexual activity with multiple partners. It is not possible to stop this behaviour amongst the public, but it is our responsibility to ensure that there is correct and consistent use of condoms during every sexual act.

Impact Mechanism:

The best method to impart the knowledge of ‘correct and consistent condom use’ to this risky batch of people is targeting them through the IVRS. The Integrated Voice Response System is one where voices can be recorded and will play automatically when someone calls by phone. This recording is in the form of a woman’s voice as she gives a clear message on the usage of condoms.

IVRS is one of the excellent activities through which awareness has been created among the high risk population who is our most important target. An interactive dialogue was facilitated through IVRS where an open discussion on sexual activity was made possible.

Solution:

A phone number was generated and this number was advertised through various modes such as Newspapers, Tissue-papers at Bars and on stickers that were pasted at public toilets and more. This number was used for sex chats and encouraged the high risk population to make calls. When they called on this IVRS number, an initial discussion was had with them and then the automated messages related to condom were given.

The following method was followed to procure a number for IVRS:

Procured a long code mobile number and set up the basic infrastructure
The number was leased for 3 months
Set up a PRI line: while the long code was a point of entry, the PRI line spreads out the calls, so that 30 concurrent calls could be attended to at the same time
Developing ICRS scheduling application
There is a program / application that was written that took care of the backend, PRI line and the interactions

The following tasks were undertaken for generating the IVRS system:







Audio Production

Voice over artist
Voice recording
Studio
Producing audio
Lease of the number

Stickers placed in strategic areas


Impact Medium for reaching out to people indulging in high-risk behaviour:

Tissue papers are commonly used in bars. The main target for this project was the SEC C & D Bars. The Bar Girl NGOs targeted these bars as they offered opportunities for high risk behaviour. The specially created tissues were mixed up with regular ones at these bars to ensure that they fell into the hands of people indulging in high-risk behaviour.

The stickers with phone numbers were put up at bus stands, public toilets, inside trains and more. This was an effective means of targeting high-risk groups.

The Impact

Over 200,000 calls were received in just one week of giving the newspaper advertisement.
The impact of this activity is that a huge number of High Risk Population has been covered. After every discussion, the proper messages related to High Risk Behaviour and correct and consistent usage of condoms were given.
Another advantage was that a database of the people calling in has also been created.



Friday, 12 August 2011

Report: MOBILE GAME ACTIVITY FOR CONDOM PROMOTION


Screenshot of Game

Objective:

Raise awareness about HIV/AIDS amongst youth on the occasion of International Youth Day
Break the hesitation & taboo surrounding the topic and establish condoms as an indispensable tool against HIV/AIDS


Strategy:

Speak to the youth in their own language
Avoid gyaan – excite, engage & educate
Maximize ‘viral-ness’ in the communication

Taking into consideration the current media behavior of our target audience, Mobile phone is an instrument that is used by everybody. Today, a mobile phone isn’t just a rich man’s fashion accessory in India. Across the country people with low incomes are now using mobile phones as tools of communication and even entertainment in most cases. According to the Oxford English Dictionary one of the earliest uses of word ‘mobile’ was in association with the Latin phrase ‘mobile vulgus’, i.e excitable crowd.  Today’s mobile phones live up to these origins. Cell phone technology introduces new senses of speed and connectivity to social life, which leads to effective and prompt communication. Especially, the youth have more craze about the mobile.  More and more people under 30-age group are using Mobile application as an important device and for organizing their lives better, due to the various functions available such as cool ringtones, screen savers, photographs, videos, email and games.

Recognizing the heterogeneity of the youth, NACO III aims to promote HIV/AIDS awareness activities in youth. The number of adolescent and teenage pregnancies in India is mind boggling. Hence, there is an immediate need to address the problem of unprotected sex.

Correct and consistent use of condoms is the keyword and ‘Normalization of Condoms’ is the ultimate objective of NACO with respect to Condom Promotion.

Considering the vulnerability of youth, MDACS has planned such activities for youth, in which we can gain their interest and communicate to them. These activities give an opportunity to recognize the potential of youth, to celebrate their achievements, and plan for ways to better engage young people to successfully take action - most of all protect themselves and fellow youth.

Considering the large number of users and one of the most interactive media use by the youth i.e Mobile, it was proposed to create a ‘Mobile Condom Game’, through which the messages can be easily delivered to the youth.

The reason: Condoms have to be normalized as per NACO guidelines. If people can think of having sexual contact, they have to think of condoms. The shyness of going to a chemist should not be there. Hence what better way to normalize condom use than putting the concept in the minds of the youth with a mobile game!

We followed the following steps to create the mobile game:

Step 1: Building the basic architecture - basic backend framework had to be programmed and coded.

Step 2: The creative for the game was designed and mounted over the basic architecture.

Step 3: The above was done for every level and for four such levels.

This was designed for J2ME platform which can be supported by all Java and Symbian phones. These phones form 70 – 80% of the mobile market.

Once the backend architecture and creative were ready, the game needed to be ported:

Ported for different versions of operating systems
Ported for different handset types of different mobile manufacturers
Also ported for different screen sizes amongst the handset manufacturers: there are 9 screen ratios that will cover the majority of the existing screen sizes.

It was then ported or re-programmed for touch screen phones in the screen ratio of 360 X 640 which is the most popular.

All in all, the game was ported for 10 different screen sizes including touch and non touch. We ensured that we covered maximum number of users – all keypad J2ME and touch screen J2ME phones, by which we reached out to 70 – 80% of the organized mobile market.


The Game:

A first-of-its-kind mobile game targeted at the youth called…

‘The Protector’

Core Thought: Educate the user about HIV and normalizes the idea of condoms through gameplay

Genre: Side Scrolling Action Game

Setting: Urban Indian Metro

Protagonist: Young Indian Male in his 20s

Plot: The Hero is trying to get from his office to his home. The walk is dangerous as he is constantly confronted by aggressive enemies.  He must fight the enemies off successfully to advance to the next level. As he fights the enemies that put him at risk to HIV, he must constantly protect himself to make sure he is healthy and go on.

As he plays on, he is regularly exposed to tips that help him – both in the game’s virtual world and against HIV in the real world.

Enemies: Drug Dealers, infected syringes & the HIV Virus itself!

Levels: Designed to emulate an urban city and everyday areas where the youth might find themselves

1. Ghetto/Slum – Dark and dreary streets with lots of trash and broken down buildings.
2. Clubbing District - Neon signs, fancy buildings some trash in the street.
3. Park Area – A green park with playground equipment and benches.
4. Business District – Large modern buildings, clean streets.

The Protector (Power-up bonus):

As the hero combats enemies he loses health as he gets hurt. He must constantly look for and pick up condoms that protect him against the enemies and keep his health scores high.

Delivery Mechanism

Anyone can simply SMS “PROTECT” to 53636. They will receive a link from which they can then download the game for FREE.

Use Red Ribbon Clubs (RRCs) to distribute and popularize the game in their colleges and their communities.

Result

The end product is not just a highly addictive and engaging game. What we now have is a completely radical solution…

Impact of the Condom Game:

As per survey conducted by Mobile companies, India is the second largest mobile purchase country after china. Hence, it is possible to share information at mass level through mobiles. The impact of the Mobile Game was more due to the following reasons:

1. It can be downloaded free of cost by users
2. It can be downloaded by blue tooth
3. In this interactive media, when a person plays the game, the concept of consistent condom use gets submerged in his brain
4. It can be forward to unlimited users
5. MDACS has already formed RRC in the colleges like NSS colleges, Non-NSS colleges, Pharmacy colleges, Nursing School and more in Mumbai. Through them, the information was spread to millions of crowds.  

The beauty of the concept is that it is a one-time cost. Once the mobile game is developed, the circulation and dissemination is free. Hence the number of people it can reach is unlimited. Unlike other media, this can be circulated for unlimited time. Sustainability is assured. Cost per contact is the lowest as compared to any other media.

Moreover, it is an innovative idea and has a longer lasting use as it is own creation of MDACS. The most advantageous thing is that it is fun activity for youth, which they would definitely like and our objective to give them proper information about HIV/AIDS can be achieved very successfully through this game.

A comprehensive new age communication tool in the fight against HIV/AIDS



Tuesday, 9 August 2011

Report: FOCUS GROUP DISCUSSION WITH GHARWALI

Gharwali
Background and Objective

Gharwalis are those who own the houses where the sex trade occurs. Every house has one Gharwali and 3-4 Female Sex Workers. The Gharwali runs the sex trade at her house.

The Gharwalis play a very important role in the AIDS awareness program. We need to reach out to the FSWs and the Gharwalis are the agents through whom we can reach the girls. The Gharwalis are influential and have a strong impact on the girls.

We have 13 FSW NGOs who work in areas designated by MDACS. They work in these areas to increase awareness about HIV/AIDS and to induce uptake of services. The NGOs supply condoms to the FSWs, conduct testing camps and provide informative material on HIV and AIDS.

These NGOs face a lot of trouble in interacting with the FSWs. Even though the penetration level of the NGOs is high among the FSW areas and the awareness levels have increased in the past few years, still there is difficulty in bringing about attitudinal change among them.

FSWs
In order to design a strong communication program for the FSW that brings an attitudinal change, we decided to conduct a focused discussion with a group of Gharwalis. The Discussion was targeted at understanding the minute aspects of life of the FSW that will enable us to design the campaign / communication.

FOCUS GROUP DISCUSSIONS 

The following is the questionnaire that was created to be given to the Gharwalis to help us find out information about the problems faced by them as well as the Female Sex Workers under them. The answers to these will also give a comprehensive idea as to how they handle the health issues and other things that they face in their profession.

1 To understand the needs of the Female Sex Workers as perceived by the Gharwali

In your opinion on an average for how many years is a Gharwali able to carry out her profession?
What are the basic needs for which you have to struggle?
Why do girls come into this profession?
What makes them stay in this profession?
How long do they continue in this profession on an average?
What are the reasons for discontinuation?
How many spells of such discontinuation normally occur in a year or two?
How does it affect the Gharwali and her income?
Do the girls change locations? Why?
What are the most common illnesses the girls suffer from?
What is done at the first instance when the girl complains of illness?
Which are the Major illnesses and Minor illnesses most commonly encountered amongst the girls?
What is done if hospitalization is needed?

2 Issues of change of client behaviour over a period of time

What type of clients approach you most of the time?
What are the most common addictions seen by you all in your clients?
Is there a change of the class of clients who approach you?
Are there any instances where the clients are refused by your girls?
What are the reasons for refusal?
What are the problems faced by you when some of your girls refuse clients?
How do you handle the situation when your girls find that clients suffering some kind of health problems?

3 Behavior regarding the Utilization of Health services

Where do you feel comfortable to get medical aid for your girls when they are sick?
Why do you like this care giving service?
On an average, how much money is spent per month on each girl?
What do you do if some girl is very sick and requires a lot of money to be spent on her?
How many days of treatment is given once started?
What kind of treatment do you use most – home remedies / self-medication?
What are the changes that you feel are needed to be done by us so that utilisation of scientific treatment is available for your girls?
Do the shopkeepers give you medicines when you tell them the symptoms?

4 Myths and beliefs

What are the common beliefs about the diseases the girls suffer from?
What are the home remedies you most commonly indulge in?

5 Condom Use

Do you use the Condoms supplied by the government centers?
What are the reasons for its use? Or what are the reasons for its non-use?
Which types of condoms are most popular with the clients?
Do the clients get their own condoms? If not, then are they willing to use the ones given by you all?

6 Do you think your group needs more information on the issue of diseases spread by unsafe sex? 

If yes, then

How many days training do you think will be needed?
What is the best time for the training?
What are the issues that you think need to be covered during the training?
Do you think your people will attend the trainings?
Do you think you all can help us or do you know of any NGO that you all will feel free to be associated with?

7 Do you have any suggestions for us to improve the services provided to you? 

RESULTS OF FOCUS GROUP DISCUSSION

The Focus Group Discussion was held on 6 July 2011 at MDACS, from 2 pm till 3.30 pm. for Gharwalis (the women under whom the female sex workers work in brothels). There were 16 participants in all from different parts of Mumbai. It was observed that some of them were quite free and frank. However, some of them were found to be a bit hesitant to respond to questions. Although some amount of inhibition did disappear during the course of the discussion. A special thanks to Dr. Sunita Shanbhag, Professor, PSM Seth G S Medical & KEM Hospital, Parel, Mumbai, for putting it together.

FINDINGS OF THE FGD

Perceived needs of the Gharwalis:

On an average how many years is a Gharwali able to carry out her profession?

18.75% were of the opinion that it is 40-50 years – from the age of 30-35 years up to 60-70 years of age.
12.5% women said for about 20-30 years.
6.25% women said that it could be 15 years also.

Basic needs for which the Gharwali has to struggle for

31.25% women said earnings have reduced,
a. As girls run away with their partners and do not listen to Gharwali.
b. They give their money to partners
c. The girls boss over them, especially the Bengali girls. "Ladkiyan dam dene lagi hai, baat nahi sunti hai" as one of them said.
18.75% women said that they feared police raids.
12.5% said that they really had to struggle for money.
6.25% was worried of stigma in the neighbourhood.

Why girls come into this profession?

18.75% women said that these girls come from poor families and are sold to them by middlemen.
12.5% said that the women are cheated after being promised good jobs in cities
12.5% said that girls come into this profession for easy money, after they see other women from the village who have earned money in this trade.
12.5% said that women may enter after false promise of marriage or widowhood
Another 12.5% said that they could also come into this if they are tortured by husbands and forced into this profession.
6.25% said after separation from husband
6.25% said that orphan girls can also come into this profession
6.25% said that women are also sold from across the border (Nepal).

What makes them stay in this profession?

31.25% women said that girls stay back due to the easy money that can be earned.
18.75% stated that parents & relatives become used to the large sums of money and grow dependent on them.
12.5% stated that they continue in this profession as family refuses to take them back due to social stigma. They said that, ek baar ladki Mumbai gai, to dhabba lag jaata hai ladki pe.
12.5% said that if the girls try to find another job, they are sexually abused there or the people there ask them for sexual favours, hence they come back. They said, “Baazar ki aurat hai, ye aur kahan jaayegi.”
6.25% women said that when these girls go back home they are sexually abused by their father, brothers & other relatives, therefore they come back.
6.25% said that they stay back as here they have the freedom to eat, sleep and work as they please.
Another 6.25% said that the girls go out seeking love, care & stability in relationships; they don’t get any, so they continue in this profession.

What are the reasons for discontinuation?

6.25% said that some girls leave when they think that they have earned enough & bought some land. They are ready to settle down.
6.25% stated sometimes girls want to go back to parents’ house, so they leave the profession.

Do they change locations and why?

12.5% stated that about 50% girls change locations.
12.5% said that they go to new places like Surat, Rajasthan or Nagpur and set up trade there.
6.25% said that if girls fall sick and are sent back home, after some days they come back and work for a different Gharwali. They said that are informed about the new location of the girls by the pimps.

Most common illness in girls

31.25% stated that menstrual problems are quite common in girls. These include excessive bleeding, pain during menses.
18.75% said that cancer was common among these girls. They said, “Thaili ka cancer ho jaata hai ladkiyon ko. TATA hospital leke jaate hai. Kisi ka thaili nikalna padta hai.”
12.5% stated that abortion (for unwanted pregnancy) was common in these women. They said that, “Baccha ruk jaata hai, phir thaili saaf karvate hai baar baar.”          
12.5% women said that STI (guptrog) and another 12.5% said that HIV was common in these girls.
12.5% said that TB was also commonly seen in these women, whereas, 6.25% said that Respiratory problems were quite common.
6.25% said that breast lump was seen in women, while another 6.25% said that diseases of the uterus were commonly seen. They said, “Thaili kharab hoti hai, thaili me gaat ho jaati hai, phir use nikalna padta hai.”

What is done at the first instance when the girls complain of illness?

18.75% said that they take the girls to visit a doctor in the first instance of complaints.
18.75% women said that if a girl complains of burning micturation or white discharge, they advise Home Remedies. They advise them to wash the area with salt water or rice water for a day or two and if still not cured, they take them to a doctor.
18.75% said that they take the girls to the NGO working in the area.
12.5% said that they use medicines or cream (which is there in the house), for 1-2 days (given by NGO, once every 3 months). If not cured, then they take her to the doctor.
Take medicines across the counter from medical shop by telling the symptoms or showing the old receipts or showing the old medicine strips.
12.5% stated that the partners of the girls take them to private doctors, as there are long lines in the government hospitals.
12.5% said that they take the girls to private doctors for minor illnesses and to government facilities for major illnesses.

What is done if hospitalization is required?

12.5% - the girl is admitted to a hospital and either the partner or another girl stays with her. They said, “Hum unhe apni bacchon ke tarah hi dekhte hai.”

Common addictions in girls...

All said there is a lot of addiction amongst the girls
25% women said that the girls smoke cigarette.
25% said that most girls drink alcohol.
6.25% said that they take ganja bhang, charas, and sniff solution.

Contraception used by girls

TOTAL MISUSE OF ORAL CONTRACEPTIVES WAS DONE BY THE FSW

12.5% women said that the girls use MALA D, Choice or Saheli.
6.25% said that some take injections of hormonal contraceptives every 6 months from private hospitals.

CHANGE OF CLIENT BEHAVIOUR OVER A PERIOD OF TIME

Most common type of clients

75% women said that men with addictions were the most common type of clients.
12.5% said boyfriends of the girls were common.
Another 12.5% stated it was womanizers who come. They said, “Ek baar naad lag jaati hai to aate rahte hai.
12.5% said that more adolescent boys (15 – 19yrs) are coming nowadays.
6.25% women said that local hooligans and bullies were common. They said, “Tapori log aur wahan ke gunde aate rahte hai.”
6.25% said that men who were unhappy with their marriage often come to them & another 6.25% said that men with working wives, where wives are not able to give them enough time are also regular clients.
6.25% said that those men who want to show off their money come to the girls.
6.25% also said that elderly men (>60yrs) come frequently.

Age group of the clients

25% women said that more of adolescent boys are their clients now.
18.75% said that men in the age group of 20-40 years were clients.
6.25% stated that elderly clients are also frequent. They said, “Umar badti hai to zyada chichorapan karte hai.”

Most common addictions seen in clients

43.75% women said that alcohol was the most common addiction.
18.75% said that ganja addiction was common.
12.5% said bhang addiction.
12.5% also mentioned sniffing solution (thinner, etc.)
6.25% said the clients take nashe ki goli – button.
6.25% said that the clients take some kind of aphrodisiacs – sex ki goli. They said, “Sex se maloom padta hai ki nasha kiya hai ki nahi, nasha kiya to zyaada hota hai.”

Is there a change in class of clients?

25% women said that nowadays there is an increase in the adolescent clientele. They said, “Chote ladke aate hai, mobile pe gandi picture dikhate hai aur vaise karne ko bolte hai. Bolte hai ki zyaada paise denge. Aur badi aurat mangte hai.

Are there instances of client refusal by girls and reason for refusal?

31.25% said that girls do refuse to entertain clients sometimes.
18.75% said that the girls refuse those who are heavily drunk.
18.75% said that those who bully the girls are also refused.
Another 18.75% said that men with some ulcer or boil on the penis are refused. Some women said, “Agar aadmi ko jage par fodi ya zakham ho to hum ladkiyon ko kaam karne se mana karte hai, par paise ki lalach me ladkiyan kaam karte hai, hamari baat nahi sunti.”
12.5% women stated that clients who offer less money are refused.
12.5% stated that young boys are refused.
6.25% stated that clients who refuse to use condoms are refused.

Problems faced by Gharwalis when girls refuse clients

12.5% stated that the clients fight with them, often bringing their group of friends with them.
12.5% said that when refused, the clients inform the police about them and ask them to shutdown business.
6.25% said that the clients use bad words and insult them.

When girls find health problems in clients what do they do?

18.75% said that they refuse such clients.
Another 18.75% said that they insist on usage of condom. If male does not agree to use a condom then female condom is used.

BEHAVIOUR REGARDING UTILIZATION OF HEALTH SERVICES

Where do you feel comfortable to get medical aid & why?

31.25% stated that they take the girls to the NGO near them. They like it because it is nearby and the workers come home to visit them. They said, “Raat me bhi takleef ho aur unko phone karo to woh aate hai, gaadi bhi leke aate hai.
25% said that they prefer government facilities, especially for major illnesses.
18.75% said that they or the partners of the girls take them to private practitioners. They said, “Private mein jaanch jaldi hoti hai, line me rukna nahi padta. Sanstha me vaise bhi general (sardi khasi ke liye) dawaiyan nahi milti.
6.25% said that general medicines are not available at the NGO.
Gharwali gives money to girls for transport and snacks when they go to Nair Hospital for CD4 count.

Do the girls take self medication or use home remedies?

18.75% girls use home remedies like salt water, rice water or alum water to clean the area in case of burning micturation or white discharge.
12.5% girls use creams or medicines given by the NGO previously, for 1-2 days.
12.5% girls buy new medicines from chemist by showing old packets of medicines.

Do the shopkeepers give you medicines when you tell them symptoms?

31.25% women said that chemists give them medicines for simple ailments like headache, body ache, cold, etc. when they tell them the symptoms.
12.5% said that the chemist gives them medicines based on old prescriptions.
6.25% said that chemists ask for new prescription.

MYTHS AND BELIEFS

Common beliefs about diseases the girls suffer from

25% said that STI are caused due to lack of cleanliness. They said, “Peshab karne ke baad jagah saaf nahi karte to safed paani jaata hai.”
12.5% said that STI occurs if condom is not used during sexual intercourse.
12.5% women said that STI occurs if women wear wet undergarments.
6.25% said that STI occurs when girls do not wash their clothes in dettol and dry them in sun during menstruation.

Condom Use:

Do you use condoms supplied by government centres?

50% said that they do not use condoms supplied by government centres.
6.25% said that they use condoms supplied by government centres.
6.25% said that both male and female condoms are used.
6.25% said that they use government condoms if available, if not then they buy from outside.
6.25% said that Gharwalis buy female condoms from NGO at Rs.3 and sell it for Rs.5.

Reasons for use or non-use

31.25% women said that the female condoms are not favoured as the inner ring causes pain and pricking sensation and tightness.
6.25% said that discomfort due to female condom decreases with use, while 6.25% said that discomfort is not present if condom is applied correctly.

Which type of condoms are popular with clients?

12.5% women said that the clients preferred chocolate flavoured condoms.
6.25% said that the clients preferred less expensive condoms.

Do the clients get their own condoms, if not, do they use the ones given by you?

18.75% said that the clients bring condoms with them.
6.25% said that some clients are willing to use condoms given by FSW

Do you think your group needs more information on issue of spread of diseases?

68.75% said that they wanted training. One women said, “Hira chamakta hai baar baar ghisne pe, is liye training zaroori hai.” Another woman said, “Aapne ungli di hai, hame to haath pakadna hai.

How many days of training is required and the timing preferred?

25% women said that one day training is sufficient.
12.5% said that two day programme would be good.
43.75% said that 11am to 3pm would be convenient timing.

What are the issues that need to be covered?

18.75% said that cancer of the uterus needs to be covered.
12.5% women said that STI/HIV/AIDS and multiplication of HIV should be covered.
12.5% said that breathlessness and TB should be covered.
6.25% said that condom usage and benefits should be covered.
6.25% said that treatment of diseases needs to be covered.

Do you think your people will attend the training?

18.75% women said that girls will not come.
12.5% said, “teach Gharwali, they will teach other Gharwalis and the girls”.
6.25% said that Gharwalis may not teach girls who live with their partners and 6.25% said that partners do not let the girls come.
6.25% said that peers should be trained, as they are sahelis (friends of girls) and stay in the community.

Place of training

56.25% women said that they would prefer to have the training in MDACS.
18.75% said that it should be in a place where there would be no disturbance and where they could be free.
12.5% said that it should not be in their area as there is not enough place and there would be a lot of interruption.

Who do the girls listen to?

25% said that the girls listen to their partners.
12.5% said that the girls are not afraid of anyone.
6.25% said that they listen to Gharwalis.

Behaviour towards HIV positive people

12.5% said that they do not discriminate against them.
6.25% said that those who do not know about the disease do not share utensils, clothes, towels, etc. with patients.

Next Steps:

We will be designing a communication and health programme on the basis of the findings of the FGD.

Wednesday, 3 August 2011

Report: STREET PLAY WORKSHOP AND TRAINING

Street Play

Background

Street Play is a very effective medium to communicate to our audience about HIV/AIDS.

Since there is drama and real life characters, people tend to identify with the concept that is carried in the plays and hence it is an effective way to impart information about a subject that is frowned upon by the public.

National Workshop

In the year 2010 - 11, NACO conducted National Folk Troupe Workshops in order to streamline the folk performances in the country. The National Workshops were conducted in batches where different states along with their top performing troupes were trained in order to standardize messages across all the states. This TOT (Training of Trainers) Workshop was mainly to ensure that street play artistes and state level employees were thoroughly trained for conducting the training locally in their respective states.

State Level Workshop

The State Level Workshop of Maharashtra was conducted at Lonavla where MSACS and MDACS trained the troupes from across the state.

There were 7 troupes from MDACS, and the troupe representatives were trained on all the themes in the 4-day workshop.

Mumbai Specific Workshop and Audition 


The 7 troupes of Mumbai shared their scripts with the respective troupe members. They were called to MDACS over 2 days for auditions that were conducted with panel members from the field of communication and experts in the program.

The troupes performed all the scripts in 3 locations: Hall 2 of MDACS, entrance area and ground area. 3 separate panels judged and gave them inputs to improve their performance.

On Day 2, the troupes came with the revised performance and put up a performance before 10 panel members.



Every panel member was given an Evaluation Form. They had to give marks for each field marked on the form and each group had to be graded out of fifty marks.

AGENDA


Every group was given a script with a primary and a secondary message and was asked to perform accordingly.

Annual Plan:


Advance planning has been done for one whole year with the names of play troupes, the themes on which they are to perform and the respected areas. This is a total of 800 plays to be performed during one year in Mumbai.

Quarterly Plan


This plan is for the quarter year covering the months of June / July / August 2011 and comprises of 210 plays to be performed in Mumbai during these three months.

June Activity:


This is a comprehensive route plan for the street plays that were performed in June 2011. The image clearly shows the list of areas in which the plays were conducted, the troupes that conducted those plays and also the primary and secondary messages that were imparted while conducting these street shows. All were given specific dates and TI NGOs were allocated the task of ensuring that these shows actually happened. The above list also contains the names of these NGOs that were in charge of specific locations.

Next Step:

The Street Plays will be conducted in phases throughout the year.